Black Lion Trading Company

The panel defaults to the Gem Store tab when opened.

“

Need a Black Lion Chest key? Or maybe a stylish backpack? You can purchase those and more for gems in the Black Lion Trading Company Gem Store. Just click the lion icon in the top left of your screen.

— Black Lion Trading Company

The Black Lion Trading Company (default O) is a graphical user interface menu bar element that provides a central access point to the economic portion of the game. The Black Lion Trading Company is also an organization within the game and can be found at Black Lion Trading Company HQ in Lion's Arch. The Black Lion Trading Company uses a golden lion for their emblem and is run by a charr named Evon Gnashblade.

Overview

Gem Store: Buy items with gems
- Redeem Code — used to enter a gem card code purchased from various real-world retailers.
Currency Exchange: Exchange gems and coins
Trading Post: Buy and sell items for coin
Purchase gems with real-world money using either Gem Store's "Buy Gems" button or Currency Exchange's "Buy more Gems" button.

Notification

is an icon that is indicating something new was added into the Gem Store. Mostly a new set of items in a bundle.
is an icon that is indicating an item is given for free at the Gem Store. These items have included Revive Orb, boosters, Transmutation Charges and many more.
Indicates that there are items or coins to be picked up from the Trading Post.

Members

See also: Category:Black Lion Trading Company

Notes

Guild Wars 2: Path of Fire editions can be purchased through the Black Lion Trading Company but cannot be purchased with any in-game currency.
The Trading Post tab will also be opened with:
- Interacting with a Trading Post NPC
- Right-clicking non-bound items in the inventory, the account vault and crafting station panels, and selecting "Sell at Trading Post" or "Buy more at Trading Post".
The Gem Store tab will also be opened with:
- Interacting with a Black Lion Agent [Gem Store] inside The Vaults.
- Right-clicking locked outfits, miniatures, finishers, and mail carriers in the hero panel that are currently available
Free accounts can only buy and sell items from a selected list.
The Black Lion panel received a major overhaul in both design and performance in the September 2014 Feature Pack.

Trivia

The name is derived from Lion's Arch and Blacktide Den; a corsair outpost from the original Guild Wars.^[1]
The Lion's Arch's-based firm officially took over operation of the Gem Store, Currency Exchange, and Trading Post on Friday, June 8, at noon PDT (UTC-7) 2012 when BWE2 launched.^[2]

References

↑ [1], Emily Orange talking about how she named a group of merchants called Black Lion Trading Company during a make-a-wish trip to ArenaNet
↑ The Big Beta Weekend Preview, an ArenaNet blog post (archive.org link)

Graphical user interface

Permanent elements: Skill bar • Health globe • Endurance bar • Profession mechanic • Effects bar • Weapon swap • Compass • Chat panel • Party interface
Temporary windows and panels: Game menu • Options • Support • Contacts and LFG • Hero • Inventory • Mail • Black Lion Trading Company • Guild • World vs. World • PvP (Panel • Build) • Wizard's Vault

[1] [1], Emily Orange talking about how she named a group of merchants called Black Lion Trading Company during a make-a-wish trip to ArenaNet

[2] The Big Beta Weekend Preview, an ArenaNet blog post (archive.org link)

[1]

[2]

Black Lion Trading Company

Contents

Overview

Notification

Members

Notes

Trivia

References

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